Beauty Awards UK 2026 Finalist- Best Self Tan
Dermatologically tested. Fragrance free. Suitable for sensitive skin.
Real skin fade over 7 days
Designed to fade evenly with your skin, never in patches. A natural glow that stays consistent, then fades seamlessly.
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Beauty Awards UK 2026 Finalist — Best Self Tan | Winner announced October 2026
CEO Glow is the self tan that works with your skin, not against it.
Developed for sensitive, eczema-prone and reactive skin, this fragrance-free, dermatologically tested mousse delivers a deep, rich bronze that looks genuinely natural, because it is. No orange tones, no patchy fade, no biscuit smell. Just a confident, even glow that looks like you at your most powerful.
Formulated with DHA + Erythrulose for a longer lasting, true to skin colour, and loaded with skin-loving Ceramides, Aloe Vera, Witch Hazel and barrier-supporting peptides, your skin will feel hydrated, smooth and nourished from the first application.
The caramel guide colour means you see exactly where you’re applying, every time. No missed patches. No guesswork.
Most self tans give you colour. CEO Glow gives you colour and a skincare routine in one. Fragrance free, dermatologically tested and formulated with barrier-supporting ingredients your skin will thank you for, long after your tan has faded.
That’s the CEO difference.
200ml / 6.8fl oz — Available in Dark & Ultra Dark
skincare first self tan
made to work with your skin, not against it
- Ceramide infused for skin barrier support
- Fragrance free - no irritation
- Dermatologically tested
- Suitable for sensitive skin
- Even natural fade
- No orange tones
Video
The difference is in the formula
C.E.O. Made
Other Tans
You already are the CEO
This is just the glow that matches.
Natural looking colour, flawless fade and skin loving ingredients for confidence that lasts longer than the weekend.
"This fake tan has literally made me fall in love with fake tanning. It's the best tan I've ever used! The way it makes my skin look polished, the colour everything."
- A
"This will always be my go to tan, by far the best I've used! Streak-free, beautiful finish, fades naturally and leaves skin feeling moisturised."
- Verified customer
"Actual wow! The formula feels rich without feeling sticky and immediately my skin felt moisturised. I have eczema patches on my upper arms which it didn't cling to like previous tans I've tried, so super happy about that!"
- Verified customer
Ready for your best glow?
No patchy fade. no second guessing. Just a tan that works with your skin.
Dermatologically tested. Suitable for sensitive skin.
